PRAGUE—Really Useful Limited and MindGeek have signed an agreement, effective immediately, by which MindGeek will manage RUL's portfolio of online entertainment assets. Under the terms of the agreement, according to a joint announcement issued Friday, MindGeek will leverage its digital marketing capabilities and distribution expertise to bring RUL’s domains to their full potential.
Really Useful Limited, a prolific producer of online adult content, has until now managed its websites in-house. This association will mark the first time that it collaborates with a partner in order to maximize the value of its business.
“MindGeek has been the innovative leader in the adult space with a decade of experience in managing the most successful and highly trafficked websites," commented RUL owner and chairman, JT. "I decided the time was right to bring that level and breadth of experience to our brands.
Nick P, Director of Global Sales at MindGeek, added, “We are extremely excited about this partnership. JT's content and brands are among the hottest on the internet right now and the future sites planned are phenomenal. We believe that investing in this partnership will be a huge win for both parties for years to come and is a valuable addition to our world leading product portfolio."
