SAN DIEGO—Performance Public Relations, an award-winning public relations firm for the mainstream, lifestyle and alternative industries, today announced that the company has been retained by Kink.com, the most ethical and authentic provider of kinky adult entertainment, to manage it’s brand, messaging and ongoing public relations activities.
“Deep industry knowledge, mainstream business experience and proven delivery of results made Performance the ideal partner to help take our business to the next level,” said John Sander, vice president for Kink.com. “We are very impressed with the firm’s enthusiasm, creativity and commitment to our business.”
“Kink.com is an industry leader with a savvy and innovative leadership team that has had a profound impact on the way many adult-industry companies do business today,” said Peter Nilsson, founder and president of Performance Public Relations. “We are excited to be aligned with Kink, as we work to further demystify alternative sexualities and bring (un)explored pleasure(s) to individuals worldwide.”
Performance will work with Kink.com to create branding and messaging designed to further expose the company and penetrate markets and demographics that may have previously been unaware of the pleasure(s) and opportunities within the alternative sexual industry.
With experience in industries from wireless, high-tech, hospitality, automotive and professional sports to the adult world, Nilsson has led PR efforts for many highly successful corporations, including Fortune 15 bellwethers and start-ups alike.
Started in 1997 by business luminary Peter Acworth, Kink.com has grown into a widely respected company with more than 90 employees. The company is dedicated to creating and delivering the most imaginative fetish material, while ensuring that alternative sexualities are celebrated and provided in the most ethical and authentic manner.
Kink.com joins PPR’s growing roster of blue chip clients.
