EUROPE—Advertising network ADAMO has now made interstitial ads—popular with advertisers because of their unusually high success rates, especially with mobile traffic—available to its customers.
Interstitial ads typically cover the entire interface of their host, making them engaging and hard to ignore. They are typically displayed to users as they move between views or transition between experiences.
These ads are especially useful for mobile advertising since it's practical to take over the full screen on a mobile device. As Adamo offers mobile inventory from some of the largest adult websites in existence, including YouPorn, PornHub, Worldsex and Tubecup, the network is an ideal platform for companies looking to drive profits from their mobile properties.
"We're always looking for exciting new technologies where traffic and advertising are concerned, and we were especially intrigued with interstitial ads for their ability to increase ROI for our customers," said Judy Shalom, CEO and founder of Adamo. "Our internal research showed that interstitial ads could be a highly efficient and productive approach to buying traffic. They bring maximum impact with minimal disruption of the viewer's natural navigation flow."
In addition to adding interstitial ads, Adamo is also now allowing advertisers to target their ads by time zone or time of day. This tool gives advertisers another filter to help them zero in on the most productive combination for their unique advertisements.
For more information about buying or selling traffic through Adamo’s ad network, visit www.adamoads.com. New customers can sign up for a free Adamo account in just minutes, and Adamo’s sales and support team is always available to assist with any questions.
