FORT LAUDERDALE, Fla. - Infinity Limited Marketing, Inc. is building a massive adult search engine optimization network of 700 movie gallery posts, thumbnail galleries, blogs and tube sites.
"It took a while to get these sites built because we're building them to be an SEO Powerhouse," ILM President Neil Greenberg told AVN Online. "This requires us to make each site totally unique. No cookie-cutter templates here."
ILM specializes in search engine optimization for the adult industry.
"SEO traffic is usually considered to be the best-quality traffic," Greenberg said. "Historically, the big porn companies have shied away from capitalizing on SEO. They didn't want to upset their affiliates by appearing to undercut them."
Citing information from Google and SEOBook.com, Greenberg estimates that "millions of clicks a day are up for grabs". ILM plans to use its SEO Monster network to scoop up a big chunk of that traffic.
"We have a plan that calls for nothing less than SEO domination," he said. "There are literally thousands of porn-related keywords that web-surfers use to find the erotic content they want. ILM intends to get top-rankings on the major search engines for all of the big terms and many of the smaller ones, too.
"Most SEO guys go after the ‘low-hanging fruit'-- the top search terms that get lots of requests. They ignore the medium and smaller terms altogether. There's a lot of traffic to be had in those terms."
Greenberg told AVN that as Internet porn has grown more niche-oriented, search rankings have become more difficult to achieve.
"Most SEO companies don't have the expertise and the Internet assets necessary to get top-rankings for the second-tier terms because they've already 'shot their load' trying to get rankings for a few of the more competitive top-tier keywords," he said.
Some SEO operations use "relevant back-links" to help get their sites ranked for the terms they want, Greenberg said; the more links pointing to a site, the better it does in the search engines. But those links need to be set up in such a way so that they don't show up on Google's "radar."
"If you don't set up your links just right, Google will 'black-hole' your sites and they'll never get any good rankings," he said.
ILM is quite ambitious about its SEO Monster, with a short-term objective of 1 million unique visitors a day across the network and an intermediate goal of 3 to 5 million unique visitors a day.
"Our network is certainly up to the task. But right now, it's like a locomotive standing at a full stop at the station," Greenberg said. "It takes a lot of energy to get that train rolling at full speed. But once it's achieved cruising speed, it is quite a force to be reckoned with."
ILM's biggest challenge is moving into the second phase of launching the network, which has been delayed due to the current state of the economy.
"This is keeping that train stuck at the station," Greenburg said. "The good news is that since we're now done with phase one, the build-out, we've begun to reach out to the porn site operators, offering attractive deals to get them onboard with us. We encourage affiliate program operators and traffic brokers to contact us if they'd like to discuss how we can help each other. We will soon generate a lot of quality traffic, and the guys that share the vision with us will be handsomely rewarded."
For more information, call ILM toll-free at (800) 577-1799.
