TORONTO—Adnium, the advertising network built and operated by Grand Slam Media, continues to pioneer CPMv technology that qualifies each impression by verifying it is located in the visible area of the visitor’s screen.
Now CPMv is getting some important upgrades as Adnium adds White Lists, Black Lists and Day Parting options to the real time bidding interface along with Mobile Targeting advances as well.
“The advantage of CPMv is that you get better traffic, and better information about your traffic in a shorter time,” said Luke Hazlewood. “So, the next obvious goal is to include the kinds of fine-tuning options that savvy Advertisers need to be able to refine their Publisher and Page selection. With White Lists and Black Lists, it’s as easy as choosing the sites on your White List where you want your ads to show, and listing the sites that underperform on a Black List to exclude them from future ad buys. Then filter even further with Day Parting by time of day and more.”
This makes Adnium a good choice for any advertiser who has ever run on a source before knowing its value. With CPMv technology and these new traffic filters at your fingertips, you finally have full control to bid on that traffic, and that traffic alone, or to cherry-pick specific sources and exclude other sources by simply blacklisting each of them. For Run Of Network campaigns, it becomes important to also keep in mind that Adnium has a sites tab on your stats page, and with the click of a button, you can easily exclude sources that are not converting for your offer to significantly increase the overall ROI of any campaign.
These new filters are so simple to use, that you can log into your Adnium account and get started right away.
For more information, contact [email protected] or your preferred representative.
