CANADA—Online traffic brokerage firm Grand Slam Media is revealing some of the proprietary methods it has put in place to protect advertisers and publishers from malicious code by third-parties and other potential fraud problems that occur if left unchecked.
"It's very important that Grand Slam Media continues to invest in the business and the success of all our partners," said Luke Hazlewood, CEO of GrandSlamMedia.com. "Risk management and client protection is always the top priority for GSMI, because we understand the importance of proactively keeping our clients safe, to avoid problems instead of trying to solve them after the fact. That's why we continue to develop new proprietary tools and work with the best security consultants for the benefit of everyone connected to the Grand Slam Media traffic ecosystem."
Grand Slam Media has developed in-house real time malware scanning techniques and supplements those efforts by partnering with leading security consultants including RiskIQ, Securi and other prominent firms. Using these methods, malicious ads are immediately flagged and removed from the network. Anti-fraud procedures prevent Ad High-Jacking or code injections—and most importantly, the entire security platform is augmented by continuous manual checks of ad spots from multiple geographical locations, and virtually every device type.
Grand Slam Media has had risk-management systems in place since day one, and this new evolution of the entire security framework had been in development for several months until it became fully functional during May of this year. The announcement of these features was delayed to ensure that the systems were all properly optimized. Now, the company is proud to reveal these safeguards and looks forward to demonstrating them in greater detail for existing or prospective clients.
Advertisers and publishers interested in traffic partnerships may visit the company website or contact [email protected].
