MONTREAL—Canadian-based adult web marketer and consultant Gamma Entertainment inked a multiyear partnership with venerable and historic German X-rated studio and retailer Beate Uhse. Gamma Entertainment will manage the online presence of Beate Uhse's premier Daring! label through its affiliate program, FameDollars.com.
The Daring! site, DaringSex.com, will be online in the first quarter of 2010 according to Magalie Rheault, FameDollars.com's director of product development.
"We are very excited about this new partnership," Rheault said. "The DaringSex.com website will be the first of many projects to come with Beate Uhse in the next year. Seeing Beate Uhse's operations in Europe and spending time with their key personnel first hand, we feel confident this alliance will be beneficial for both parties — 2010 will definitely be a busy year for FameDollars.com and Gamma Entertainment overall and it is with great confidence and excitement that we start this new year."
A powerhouse in its home turf of Europe, Beate Uhse was founded by Beate Uhse-Rotermund, Germany's only female stunt pilot in the 1930s, who in 1962 opened the world's first sex shop. Gamma Entertainment brings its expertise of the North American adult entertainment industry to develop DaringSex.com as a consumer oriented membership destination and to develop the Daring! imprint with complementary products and tie-ins.
"When we look for new partners, we ensure they add value to the partners we have existing relationships with," Claude Hyppolite, partner and owner of Gamma Entertainment, said. "Beate Uhse is a key partner with FameDollars. We look forward to building and strengthening a strategic alliance through their experience and overseas exposure in a market we are keen to develop. We've worked hard in the past years, and even harder recently because of the current recession, to build a bigger team and develop new platforms that will make us even stronger. It is with pride that we make this announcement and we are enthusiastic to grow together."
