Gamma Entertainment Pledges Ongoing Donations to Anti-.XXX Campaign

MONTREAL—Industry leaders Gamma Entertainment announced today that they will pledge ongoing donations in the fight against freedom of speech violations stemming from .ICM’s recently approved .XXX sTLD. This announcement comes just days after the Free Speech Coalition (FSC) launched its official anti-.XXX campaign.

“Gamma is committed to using our resources to lead by example – by pledging our support in the efforts to combat .ICM’s XXX,” Gamma Entertainment President Karl Bernard said. “This is the approach that we have presented to our partners and hope our actions will serve as a positive example for the adult business community.”

While Gamma acknowledges that they will register a limited number of .XXX domains to protect their key trademarks, the company’s focus will remain fully devoted to their .COM businesses. For every dollar paid to register .XXX, Gamma will donate at least $1 to advocacy groups such as the Free Speech Coalition. They will also conduct annual evaluations to determine if they will renew any registered .XXX domains.

“This ruling has sparked great debate in our industry, with many companies divided on the issue," Bernard added. “After much consideration, we feel confident that the positive efforts we put forth to protect freedom of speech will outweigh any domains registered to protect our business assets.”

In the wake of their anti-.XXX campaign announcement, Gamma Entertainment reached out to the FSC personally to offer their support and to pledge their ongoing donation commitment.