CAMPBELL, California—FriendFinder Networks (FFN) has announced a major addition to the executive team for its affiliate programs. Kristell Perez has been appointed as the new director of affiliate marketing for FFN, bringing to her new post more than a decade of experience at the highest levels of such companies as Yahoo, Cisco and AT&T.
“We’re thrilled to have Kristell coming on board with an insider’s experience and an outsider’s perspective that will allow us to implement fresh ideas as we continue moving FFN forward with an affiliate focus that serves our audience and our traffic partners exceptionally well,” said Chad Wehrmaker, senior director of digital marketing. “At FFN we understand that we must never rest on our past success, and that’s why we continue to evolve and adapt as we elevate our brand to set even higher goals. Kristell is the right person to exceed those goals and a great person to work with on a day-to-day basis.”
As the FFN director of affiliate marketing, Perez will be primarily responsible for expanding the reach of all affiliate channels and optimizing the affiliate accounts that FFN is already working with to maximize mutual opportunities. The company is confident that with the support of a world-class team of affiliate managers, Perez will add a wealth of new ideas to the mix.
“I have been in this industry for over ten years, starting with Yahoo’s search marketing team” Perez said. “I became the SME for the Yahoo publisher network, and before long was relocated to Sunnyvale in 2008 to join the global partnership team, responsible for ad revenue across top-tiered Yahoo! Partners. In 2010, I accepted a new opportunity to join AT&T Interactive up in San Francisco and later chose to join Cisco as an affiliate program manager. My passion has always been working with affiliates channels and partners, and I see the terrific potential here at FFN, so I’m eager to take on the challenges ahead and I’m excited to find ways to work together for the benefit of everyone in the FFN family.”
FFN already operates one of the largest affiliate networks in the world, with a business record that is nearly 20 years long. The company has already paid affiliates more than $600 million in payouts. Perez credits that enormous success to two key components of the FFN affiliate philosophy. “We continue to see our network grow because we are always willing to work with brand-new marketers starting their own business and because we maintain strong relationships with our existing affiliates, including many of our original affiliate partners—which says a lot about our ethos. Whether you are sending your first sale or sending your millionth sale to FFN, we value you and we want to assist you so that you can accelerate your growth even easier. I’m most looking forward to working with my team and developing even deeper roots with our affiliates because I understand that as they grow, so do we.”
In the coming months affiliates can expect significant moves to improve mobile experiences for FFN users, even more of an effort to work with affiliates on creating unique campaigns and tools to increase conversion rates and a marketplace to help FFN cam models expand their reach to explore new revenue channels on Cams.com with Kristell Perez leading the way.
