LOS ANGELES—Turning tradition on its head, a fashion designer used Instagram models and the adult webcam site Cam4.com to unveil his fall 2016 collection during New York Fashion Week.
Victor Barragan presented his YTINIFNINFINITY line in the unusual way, causing Nylon commenters to proclain “New York Fashion Week has been Reborn”:
“YTINIFNINFINITY’s presentation, was staged by designer Victor Barragan inside an apartment, lining the walls with plastic sheets and streaming the entire spectacle on the sex webcam site, Cam4,” the commentators said. “His models, all cast off Instagram, gave strip-teases in front of a laptop, taking monstrous bites of corner store croissants, rubbing themselves in Vaseline and slowly removing their tops for an anonymous online audience. One model even took a crushed plastic cup and swallowed a piece, visibly struggling as the fragment worked its way down their throat.”
Barragan said, “I am trying to match our concepts of voyeurism, by sharing with a different audience, not just the fashion industry. I honestly expected random people who don’t feel any connection with fashion and our audience to become better engaged by the presentation. It was just so easy to open the laptop and log in—we had four monitors in the back where people who attended could also be close to the screens, watching the show with an outsider’s perspective. Of course some people will reject the show, but some others really embrace having new ways to present a collection. So far the support from the fashion world has been fabulous.”
“The event’s channel can be viewed by visiting Cam4.com/ytnfninfnty,” said Derek Devlin, public relations representative for CAM4.com. “We were not privy to the plans of this world class designer prior to the broadcast, but we are very proud of the way this went off, and it’s always gratifying to see a brand like YTINIFNINFINITY stretching their creative muscles, while demonstrating a keen understanding of the artistic purpose and provocative nature of the content published on CAM4.com.”
For more information, visit Cam4.com.
Pictured: Screen shot of Barragan's broadcast over Cam4.com
