BARCELONA — ExoClickMobile, the mobile division of ad network ExoClick, has been showing tremendous growth since its recent launch and now offers its clients a re-direction option for their mobile traffic.
The new feature, as all the ExoClick advertising format, allows advanced targeting options such as country, mobile device, mobile carrier, etc. Also, publishers can set a "return URL" so no traffic is lost in case there is no advertiser available for certain countries.
"This is just the beginning for us, we are planning to release many new features in the coming months, specifically designed for the mobile market" said ExoClick's CEO. "This is an exciting market and the positive feedback from our customers is really pushing us forward.”
This latest feature came directly from requests of many publishers and traffickers who are looking to monetize their mobile traffic at the maximum price per country, without having to develop specific products, mobile sites, or complex algorithms. The new redirection feature is very easy to setup, you can either use your own mobile detection script or use the PHP script that Exoclick provides and site owners can be set up in just a few minutes.
