BARCELONA—Ad network ExoClick has launched an Android Software Development Kit (SDK) to offer in-app banner advertising solutions to developers and publishers.
The SDK features the most popular static banner 300x100 footer format, allowing Android app products access to ExoClick's global network of advertisers and the ability to tap into 125+ billion monthly impressions.
“As cited by research report Millennial Media’s State of the Apps 2015, 85 percent of app developers and publishers monetize their apps and sites in some way, and of this group, 82 percent use advertising, compared to 73 percent the previous year,” said Benjamin Fonzé, ExoClick's founder and CEO. “Additionally, spending on in-app advertising is expected to reach $17 billion by 2018, according to a report by Juniper Research. This amount is up dramatically from the $3.5 billion spent in 2013, and makes in-app advertising the fastest growing sector of the mobile advertising market.”
Fonzé continued, “The launch of our own SDK is another element in our strategic arsenal to continue to aggressively grow our market share in the global mobile advertising marketplace. With mobile now accounting for over 50% of our revenues we expect to see this figure rise now that Android app publishers can monetize their in-app advertising with ads from us, the world's 5th largest ad network.”
If you are a publisher or Android developer and wish to download ExoClick's Android SDK for product incorporation, log in to your ExoClick admin panel. Go to 'New Ad Zone' and select 'In-App Advertising' which then allows access to the Android SDK and full integration documentation. Non ExoClick clients can create an account at exoclick.com.
