BARCELONA, Spain—Ad networkExoClick today announced that it has introduced two new targeting features for advertisers in its admin panel. This significant platform update includes keyword and IP ranges targeting, with both of these options available here: Admin Panel > Advertisers > New Campaign > Advanced Settings.
ExoClick's new keyword targeting feature is designed to help advertisers reach relevant audiences with traffic-driving keywords to lift their campaign's performance. Key functions of this feature include the following:
- Advertisers can input or block any keyword in any language
- Keywords can be composed of single or multiple keywords e.g. milk chocolate
- Keywords can be specific niches, names of people/celebrities, brands or products
ExoClick's new IP ranges targeting allows advertisers to target or block specific IP addresses/ranges. This is particularly useful for 3/4G carrier targeting where advertisers can now use their own databases of IP ranges to target specific IPs.
To use these features, clients enter an item into the keyword targeting or IP ranges targeting text areas. Each item needs to be put on a separate line. To block items, place a minus sign before the keyword or IP range—e.g., -milk.
ExoClick founder and CEO Benjamin Fonzé commented, “Keyword targeting is becoming increasingly relevant for niche marketing. Before, advertisers could select 32 available categories on our platform. Our new keyword targeting now allows advertisers to obtain traffic from very specific or small niches.
“For example,” Fonzé continued, “perhaps you have an offer targeting fans of Kim Kardashian or you want to reach traffic that watches videos from specific brands, simply add these keywords into your campaign and your ads will show on sites next to content about Kim or next to relevant videos from brands. Our new IP ranges targeting now gives advertisers the flexibility of using their own databases of IP ranges to reach specific carrier traffic.”
Fonzé continued, “We want to give our advertisers the same concise targeting and full flexibility that is offered by companies such as Google and Bing. With our already existing targeting options for language, GEO, contextual, browser, OS, device, mobile carrier, site, frequency capping and day-parting, we are now offering the most comprehensive targeting solutions to the adult industry. This is the first of three major features we are releasing in the next few days.”
For details, click here.
ExoClick will be demonstrating these new platform features at the following shows:
Webmaster Access—Amsterdam, September 18-21
The European Summit—Prague, September 22-25
RACE 2015—Moscow, October 8-9
ad:tech—London, October 13-14
GDI Conference—London, October 14
Belarus Gaming Congress—Minsk, October 14-15
Berlin Affiliate Conference—October 22-25
