BARCELONA, Spain—Exoclick has launched a pre-roll in-stream video ad format that is compatible with all major video players that use Flash and HTML5.
The format can also be integrated within custom players.
“ExoClick is the first advertising network to bring this format to the adult market,” said Benjamin Fonzé, ExoClick's founder and CEO. “Pre-roll video gives marketers the capability of getting ads in front of premium video content on publisher sites.
“This format already has a high click-through rate and according Business Insider video ads have an average CTR of 1.84 percent, the highest click-through rate of all digital ad formats,” he continued. “This can be pushed even higher because of the creative potential to engage consumers with this new ad format. Used in conjunction with ExoClick's deep targeting features, advertisers can greatly increase their sales potential while maximiszing the spend of their advertising budgets.”
The ad format is inserted at the beginning of existing video content on a publisher's site such as a movie scene or trailer. The video ad will automatically play as a pre-roll ad when a user clicks to play the video content they decided to watch. The ad's content is customizable with clickable calls to action in order to encourage consumers to click through to the product or offer. ExoClick's pre-roll in-stream video ad format conforms to the Interactive Advertising Bureau's industry Video Ad Serving Template standard.
VAST is a universal protocol that standardizes communication between ad servers and video players.
For publishers, the ad format places high quality, premium video ads on their site. Video ads are proven to generate higher revenues using the cost per view pricing model. Furthermore, publishers have control over the video format by adding a 'skip this ad' button within the advertisement.
Advertisers can now create premium content video ads to tell a compelling story about their offers and engage the consumer with customizable calls to action. Frequency capping is available for effective retargeting and advertisers can access real time statistics on impressions, part views, greater than 10 second views and completed views.
“According to Syncast, by 2017, 74 percent of all online traffic will be video,” Fonzé said, “ExoClick is leading the industry with this innovative ad format and ensuring that our advertisers and publishers can stay ahead of the game in order to generate maximum revenues in the digital ad space.”
For further information about this new ad format, speak to your ExoClick account manager or email [email protected].
A demo of the ad format can be seen here.
