BARCELONA, Spain—Ad network ExoClick debuted three new traffic distribution algorithms to give advertisers automated control over the traffic they send to variant landing pages they use to promote individual products and offers.
“At ExoClick our aim is always to help clients get the most out of our traffic and maximize their ROI,” said Benjamin Fonzé, ExoClick's founder and CEO. “Our new algorithms are really cool new programmatic marketing tools that allow advertisers to easily A/B test multiple landing pages and get detailed global statistics to analyze the effectiveness of each offer and their related landing pages. The Automatic Optimization algorithm is a unique feature that closes the gap between using an ad network and third party optimization tools, by automatically tracking conversions inside the ExoClick traffic network. No other ad networks are currently offering this groundbreaking traffic optimisation feature.”
The traffic sharing algorithms can be selected in Admin Panel > Advertisers > Offers. Here is a description of each one:
Random: Traffic is spread out evenly between different landing pages, so if an advertiser uses 4 different landing pages 25 percent will be sent to each page.
Fixed Shares: Enables advertisers to define the exact percentage of traffic each landing page will receive, for example, landing page A 10 percent, landing page B 15 percent, landing page C 35 percent and landing page D 40 percent.
Automatic Optimization: This algorithm, that we have based on the multi-armed bandit algorithm, optimises traffic distribution based on conversion tracking results. So the landing page that is performing the best will automatically receive most of the traffic, while continuously testing against existing landing pages and any new page that is introduced.
A second new platform feature now adds automatic compression and optimization to advertisers banners that are uploaded in campaigns. This results in much faster display times for end-users, which means better campaign performance and a faster browsing experience. Additionally banners can now be uploaded in PNG format as well as the existing GIF and JPG formats.
“We are continually innovating by developing new tools and features for our industry leading platform and by integrating programmatic features like these new algorithms and our API, we are providing the ultimate hybrid self- service/programmatic platform for our clients,” Fonzé said.
For more information, visit ExoClick.com.
