BARCELONA — ExoClick has announced two new advances in the company’s offerings; a new campaign creation tool and the launch of ExoClick Mobile.
ExoClick Mobile will be the mobile entity of ExoClick ad network. It will function on the same principles and will be offering a mobile platform that better monetizes traffic, whatever its origin or format of the ad spot. ExoClick Mobile will utilize the same powerful technology and user interface as its parent, but directly targeted for mobile traffic. It will offer both device and carrier detection, along with specific ad sizes that are more suitable to mobile devices. As usual, advertisers will be able to target by category and geo-location as well. Current ExoClick clients will be able to use their login to access the mobile features as the platform is common for both web and mobile channels.
“Mobile traffic is growing steadily and shows no sign that trend will change anytime in the near future. We wanted to offer our clients a comprehensive solution to best monetize that trend,” said a representative for the company.
In addition to the mobile solution, the new Campaign Creation Tool allows advertisers to create a campaign in what the company says are “as little as five easy, user-friendly steps.” This tool has the ability to contextually target traffic based on categories, devices and geo-location and will allow webmasters to clearly browse the selection of ad spots and then select multiple sites in the same campaign. Included in this new tool are a number of tooltips to help advertisers get the most from their campaign budget in an easy to use self serve interface.
“We are excited for the new tools and platform that our developers have been working on over the past few months and have many other features in the works,” the company said in a press release. “These are designed with the intention of making our platform very user friendly and productive for our clients."
