MOBILESPACE—Global adult advertising network EroAdvertising today announced the introduction of Mobile Interstitial Ads. An interstitial is a full screen mobile ad unit that is inserted into the middle of a mobile website or application and appears before the actual webpage for the purposes of promoting third party services.
"Interstitial ads have higher CTRs and eCPMs than banner ads," said Niels van Ingen, CCO of EroAdvertising. "The extremely high performance of interstitial ads in today’s mobile advertising market, drove our decision to implement this method in order to increase the businesses of our clients."
Publishers can use interstitials as an alternative to redirecting users and using mobile pop ads. Furthermore, publishers have the possibility to apply a cap that will ensure a positive user experience. The new feature is an extra option for advertisers who are interested in running a mobile RON campaign. Interstitial, which can either be static, rich media or video ads, are effective for branding, generating traffic and achieving highly satisfying conversion rates, added van Ingen.
For more information about interstitial mobile ads on the EroAdvertising network, email [email protected].
