Electracash Appoints New Director of Marketing

LONG BEACH, Calif. - Payment service provider Electracash has named Richard S. Cornejo Director of Marketing. 

A former bank executive with Charter Pacific, Cornejo will oversee growth strategy and a new Electracash product line of e-commerce solutions planned for this year.

"I've incorporated sophisticated risk analysis tools and fulfillment management techniques for domestic and international merchants as well as offering specialized Internet billing options and services for online portals," Cornejo said. "What has always excited me about this business is the nearly limitless possibility for expansion and growth at the nexus of technology and finance. Electracash is a catalyst for progress in that regard and I am elated to be a part of the team moving forward."

Cornejo's resume includes senior executive management positions with Union Bank of Southern California and BBH Qualified Plans, Inc.

"I have known Rich for more than 30 years and his exceptional experience in the high-risk bank credit card acquiring market makes him the perfect choice as our new Director of Marketing," said Electracash CEO Lee Falls. "With all that Electracash has going on, and with the robust growth we foresee in 2009, we see adding Rich to the management mix as the best way to be sure our organizational efforts in the Marketing and Sales area succeed."

Electracash provides e-check services for retailers, online B2B service providers and recurring billers of online purchases. The company recently introduced a comprehensive affiliate program for electronic payment resellers.

For more information, visit Electracash.com, email [email protected], or call (562) 498-6888.