LAS VEGAS—SAB Promotions, the operating company for the Porn Star Road Trip, has announced that ICM Registry, the operator of .XXX top level domain, had signed on as presenting sponsor for the 2011/2012 Road Trip which is evidenced in a big way when the Porn Star Road Trip Bus rolls down the highway with an 8-foot .XXX logo on the side.
The Porn Star Road Trip 2011 Fall tour is in full swing throughout out Florida hitting club after club and the roadways between. ICM joins existing sponsors AVN Media Network, Exxxotica Expo, Adult Trading Card Company, Punnani, The Rub PR and LiveDimes.com.
".XXX is the perfect presenting sponsor they have a message to spread about the launch of the new top level domain and need to reach a wide mainstream audience," said Cory Biggs of the Porn Star Road Trip. "We were very excited to welcome them as a sponsor, and we made the point to make them the very first stop on our 'Bringing Porn to the People' Fall 2011 Tour."
The Porn Star Road Trip has loaded their bus with giveaways and promotional items from .XXX; and the two will be appearing together along with the girls of the XXX Fast Pass at the upcoming Exxxotica Expo in New Jersey Nov. 4-6, in Edison, N.J. and at other events in coming months.
“We love the concept of the Porn Star Road Trip. It's a great way to promote our brand and get our message out to consumers at events and locations around the country. After all, it's all about building the brand with the consumers,” said Vaughn Liley, ICM's sales director.