VIENNA, Austria—Leading European carrier billing provider Dimoco has released its latest market report, this time on Spain.
After publishing similar reports on Germany, France and Italy, Dimoco is now focusing on its fourth market.
With 49 million mobile subscribers, a 110.4 percent mobile (vs. 54.4 percent credit card) and a 54.5 percent smartphone penetration rate, according to Juniper Research, Spain is one of the most highly developed mobile and carrier billing markets in Europe. Dimoco helps online merchants bill their consumers via their mobile network operator invoice. According to Price Waterhouse Coopers, the digital content market will grow from a revenue of 900 million euros in 2015 to a revenue of 1.26 million euros in 2019.
“Billing 49 million mobile subscribers with only one interface is a powerful stroke rate. The Spanish carrier billing market is one of the most interesting ones in Europe,” said Gerald Tauchner, Dimoco president and CEO.
Spain is one of the most highly developed mobile markets in Europe: 49 million Spanish mobile subscribers are spread amongst Telefónica (brand: Movistar with 35.8 percent market share), Vodafone (30.2 percent market share) and Orange (market share of 25.7 percent) and Yoigo (market share of 8.2 percent).
Dimoco allows everyone with a cell phone to buy products online, as well as for online merchants to bill their goods and services, making their billing a digital payment method with some of the highest reach.
According to Juniper Research, Dimoco Carrier Billing generates a conversion rate seven times higher on first time transactions and 21 times higher on multiple transactions. Dimoco Carrier Billing in the Spanish market is available for mobile as well as classic web, allowing for billing of one-time purchases up to 30 euros and subscription orders up to 6 euros/week (depending on the network operator).
According to Price Waterhouse Coopers, the Spanish digital content market will continue its revenue growth from 900 million euros in 2015 to 1.26 million euros in 2019. The biggest area, eGames will generate revenues of 558 million euros in 2015 and 698 million euros in 2019. Revenues in the area of publications, including eBooks, eMagazines and eNewspapers, are expected to increase by 1.6 times, from 206 million euros in 2015 to 331 million euros in 2019. The smallest digital content division, Home Videos, packs a punch by generating the largest increase of 1.9 percent (56 million euros in 2015 to 109 million euros in 2019). Digital music is expected to have revenues of 80 million euros in 2015 and 122 million euros in 2019.
For more information, visit Dimoco.eu.
