VAN NUYS, Calif.—Digital Playground announced last Thursday that digitalplaygroundstore.com 2.0 now features substantial upgrades to the software and streaming servers to accommodate the iPad delivery.
Digital Playground reports this week that the seamless integration paid off with a 20 percent increase in overall site traffic from iPad users versus iPhone or iTouch users. Additionally, Digital Playground experienced a 30 percent increase in membership sign up’s and store VOD purchases directly from iPad users.
Joone, founder of Digital Playground, said, “I was ecstatic when I pulled the reports from Saturday and Sunday. Our increased memberships and store VOD purchases were a result of the iPad release. I encourage everyone with iPad’s to go to our site and store and check it out. The iPad has definitely become the adult entertainment’s Holy Grail.
CEO Samantha Lewis remarked, “Digital Playground stands alone in the adult entertainment space with our ability to quickly adapt to new technology and delivery methods. The iPad launch is just another example of how we remain the industry leader in innovation and unique experience.”
