ATLANTA—Dating Factory has announced that all partners using its white label dating platform now have access to mobile-optimized versions of their websites. The change means that Dating Factory partners will see better conversions from their mobile traffic, an important development given the ever-expanding role of mobile in online dating activities.
“Almost 10 percent of all visitors on our network connect to our partner sites through mobile devices,” said Moreno Aguiari, head of operations for Dating Factory’s US-based activities. “Mobile users stay connected longer than traditional Web visitors, with bounce rates 15% lower. These are just a few reasons why it’s important for our partners to have the tools they need to convert visitors who prefer mobile devices.”
In March of this year, Dating Factory worked with select partners to start testing its new mobile-optimized websites. After very positive results, the decision was made to make the new mobile features available to all partners. The new mobile-optimized websites can be easily activated through a partner’s admin panel.
“Once partners activate mobile functionality their dating site’s visitors will see a link for a ‘mobile version’ of the site,” explained Aguiari. “Visitors will have the ability to switch back and forth at will, giving them the choice between the full-featured Web layout and the mobile-friendly layout that’s designed for small mobile screens.”
Partners who need assistance setting up their mobile websites may contact Dating Factory support. For more general information about Dating Factory’s white label platform, visit www.datingfactory.us, or call (877) 754-4011.
