LONDON—Private Label dating provider Dating Factory and its German counterpart, Cross Dating, have announced that they have entered into a merger agreement under which Dating Factory will acquire CrossDating.com as part of its ongoing internationalization and expansion. The financial terms of the deal were not disclosed.
“This merger creates tremendous opportunities to build on the successes that each company has achieved individually,' said Lutz Obermann, founder of Cross Dating. "Dating Factory is the definite leader in the white label dating market, and the combination of Dating Factory's advanced technology and our local expertise in the DACH market creates a unique white label dating service. This merger will provide our existing partners with access to innovative new technology, as well as multi-million global database.
Tanya Fathers, CEO of Dating Factory, commented: “This acquisition continues our strategy of international expansion and is a great opportunity for us to increase our footprint in the German-speaking markets. Cross Dating's long experience and excellent performance convinced us that they are the perfect match. We look forward to welcoming their partners to our network, and our team is ready to answer any questions they might have.”
By merging the platforms, all existing Cross Dating partner's sites will be integrated into Dating Factory's system by the end of the first quarter of 2013. New registrations are now available only on Dating Factory platform. Both co-founders Lutz Obermann and Marcel Knass will remain with the company as Country Manager DACH and Product Manager, respectively.
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