BRUNN AM GEBIRGE, Austria—DIMOCO, a mobile payment and messaging provider with connections to network operators all over Europe, has published the results of a research study conducted Portio Reaseach that tracks the development, usage and opportunities on the European Application-to-Person- and Person-to-Application-market.
“SMS is and will remain an important market in the future,” said Gerald Tauchner, CEO of DIMOCO. “When we think about companies communicating with their customers and vice versa, there are many possibilities to use the mobile messaging channel. The application-to-person and the person-to-application segment is a strong growth market.”
The study predicts text messages will increase from 184 billion in 2012 to 283 billion in 2017. France, United Kingdom, Italy, Germany and Turkey are the Top 5 European A2P and P2A markets. Companies from various industries use mobile messaging for all enterprise areas.
Research shows France sent 32.9 billion A2P and P2A SMS in 2012, followed by the United Kingdom (26.6 billion A2P and P2A SMS in 2012), Italy (17.4 billion A2P and P2A SMS in 2012), Germany (11.5 billion A2P and P2A SMS in 2012) and Turkey (10.5 billion A2P and P2A SMS in 2012).
Speed, reliability, price and direct reach are the key drivers of this enormous growing business.
“With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the A2P/P2A-category will increase over the next years. According to our forecasts, close to a quarter of total text messages will either originate from or terminate at an application server by the end of 2017,” said Karl Whitfield, Portio Research managing director.
The study results show the range of industries using mobile messaging in 2013 and 2014 is broad. The market research company sees A2P SMS rolling out within all areas of the enterprise, e.g.: internal communications and logistics, supply chain and supplier communications, customer confirmations, orders and passwords, and many more.
“The key factors behind why companies favor mobile messaging are speed, reliability, price and the direct reach,” said Tauchner. “With our direct connections to mobile network operators we offer business customers the ideal way of using A2P and P2A SMS in their communication process.”
The mobile messaging and mobile operator payment partner provides companies one-way and two-way messaging as well as direct messaging products to business customers. High throughput rates, optimum transmission speed, service and price advantages, easy integration into the customers’ application plus fast access to the DIMOCO hub and high security standards are what business customers benefit from when they partner with the mobile messaging provider.
For more information, visit Dimoco.us.
