CYBERSPACE—Cybersocket's newest site, 2Gay4FB.com, was launched in June 2015 and it recently surpassed 17.8 million page views. The site is designed to give adult companies highly targeted access to gay porn fans on social media. Since adult-oriented companies are banned from advertising on virtually all social media services, it is an effective way for companies to tap into this market.
“We partnered with Lightspeed Steve on this project and launched it in June with modest expectations," said Cybersocket's Morgan Sommer. “The explosive popularity of this project with models and gay fans on Facebook and twitter has exceeded our expectations. Also, the quality of the traffic has exceeded our expectations. This is anything but your standard free site traffic! These are solid fans of the models who are posting. And they really do want quality adult content.”
Today Cybersocket reported an impressive set of stats. Since launching, 2Gay4FB.com has had 17.8 million page views and 4.2 million user sessions. The site is currently serving 40k to 150k impressions per day, per campaign.
The company provided the following information on click-through ratios:
• Best cam company campaign: 8 percent
• Best dating site campaign: 7 percent
• Best retail site campaign: 4 percent
• Best membership site campaign: 5 percent
• Averages are between 2% and 6%, depending on the product type, banner attractiveness, and zone
Here are the stats on geo/language breakdown:
• 56 percent are primarily English speakers
• 48 percent are from the United States
• 10 percent are Spanish speakers
• 7 percent is coming from the United Kingdom
Devices:
• 75 percent is mobile traffic
• 18 percent is desktop traffic
• 7 percent is tablet traffic
User Demographics:
• 80 percent are gay males
• 20 percent females
• 20 percent are celebrity news junkies
• 18 percent use online dating/hookup services
Traffic is sold at $5CPM, with various zones offered that are based upon size, position, and rating (PG and X-rated).
Mobile Banners
Top 300 x100 (pg-rated)
Top 300 x 100 (x-rated)
Middle 300 x 250 (pg-rated)
Middle 300 x 250 (x-rated)
Bottom 300 x100 (pg-rated)
Bottom 300 x 100 (x-rated)
Call To Action 300 x 300 (x-rated)
Desktop Banners
Top 800 x100 (pg-rated)
Top 800 x 100 (x-rated)
Middle 300 x 250 (pg-rated)
Middle 300 x 250 (x-rated)
Bottom 800 x100 (pg-rated)
Bottom 800 x 100 (x-rated)
Call To Action 950 x610 (x-rated)
File Types: Jpeg, gif, iframe, animated gifs
For more information about advertising with 2Gay4FB, contact Sommer at [email protected] or (213) 949-0555.
