SANTA MONICA, Calif.—CommerceGate has announced the introduction of additional multi-currency IPSP processing on its U.S. platform that will enable merchants located in the U.S. and Canada to seamlessly process payments in multiple currencies via the company's U.S.-based IPSP service.
Merchants will immediately see the benefits of providing their non-US customers with an increased level of accessibility, familiarity and trust, the company said, adding that the ability to add multi-currency IPSP processing will not only increase product appeal, but will significantly improve conversion rates in markets outside the U.S. and Canada.
“The Internet is a global phenomenon and it is important to recognize that there is huge potential for growth by customizing your online offering to suit different markets," said Bjorn Skarlen, CEO of CommerceGate. "A logical and proven way to do so is to bill your end users in their own currency."
Multi-currency processing is a valuable, easy-to-implement solution for merchants looking to attract new, foreign customers and convert more browsers into buyers. As a global payment processor, CommerceGate believes it is a logical step to build on the company’s dedication to throughput, service, security and ease of use.
“We have extensive experience in providing multi-currency processing for our European merchants, as their home markets are smaller and they have a continued need for different payment options," added Skarlen. "However, we have seen that the US market has become more saturated and internet penetration is continuing to grow at a fast pace abroad, so it makes perfect sense for US merchants to start offering multi-currency as well. It is a great way to expand the customer base and grow international sales."
Existing CommerceGate/DHD Media merchants need only contact Client Services to activate this service, there is no additional setup required.
Other merchants looking to increase international sales may contact [email protected] or visit here for more information.
