CYBERSPACE — Club Seventeen, which launched in 1999, is now offering an alternative site to its fans, Club Sweethearts. This has everything to do with the obvious sensitive character of the original brand name.
The alternative brand was already introduced in DVD lines, broadcast titles and magazines, resulting in only positive response from users. It was only logical to offer the alternative brand to internet users as well. Clubsweethearts.com does not contain any references to the "Seventeen" brand name whatsoever.
Club Sweethearts offers the same photo and video amount, quality and niche-related content diversity to its members — the same characteristics that have been a reason for the good reviews and retention of the original site over the past years. The thoroughly tested paysite tour has also been copied to ensure the same conversion rates for webmasters.
"Club Seventeen has always been just a brand name. The site itself has always only contained photos and videos featuring models of 18 years and older," Roald Riepen, CEO of IMC, the company behind both sites, said, "so we had just a little to do in order to offer the more comfortable brand name, ClubSweethearts.com, as an extra service."
In order to promote Club Sweethearts, new and exisiting webmasters can log in to their Payserve account, or create a new account at PayServe.com.
