BUDAPEST—The online advertising industry increasingly faces problems with malicious advertisements that can damage the user experience and overall customer satisfaction for ad networks. Therefore, it is crucial to be one step ahead in technology and detect a broader scope of malicious traffic.
As of 2015, ClickPapa—a Hungary-based adult advertising network formed in 2013—implemented RiskIQ into their infrastructure to automatically audit advertisements running through the system. This is a step toward having an efficient and secure advertising network by the early detection of malware and other harmful activities which may otherwise get into the system through banners and other means of active ad zones.
RiskIQ provides organizations the visibility and intelligence they need to secure their Enterprise Digital Footprint from external threats, malvertisements and brand impersonation. RiskIQ is headquartered in San Francisco and backed by growth equity firms Summit Partners and Battery Ventures.
“Now that we have set up this partnership between ClickPapa.com and RiskIQ, our credibility and our quality of traffic has significantly improved, much to our Publishers’ and Advertisers’ benefit. We have reached a new level of trust with our customers with the help of RiskIQ, therefore a long term partnership is definitely ensured,” said László Rácz, founder and chief business development officer for ClickPapa.
As a result of this partnership, ClickPapa has become one of the most trusted advertising networks in the industry. According to returning customers, ClickPapa has an ever-growing ratio of clean and nonmalicious traffic, putting security out of the scope of customers when setting up and optimizing campaigns within the system.
For more information, visit RiskIQ.com or ClickPapa.com.
