LONDON—Casual.WhiteLabelDating.com, an award-winning dating platform that powers niche dating sites for brands and individuals worldwide, has reported record breaking results from an in-house eCRM program this summer. The increase in the volume of email marketing at casual.whitelabeldating.com, the company said, mirrors a growing demand for adult dating services in the international market.
The platform remains an established and active presence in the UK, US, South African and Australian markets, and central to this growth is the ability of the communications team to convert browsers into buyers. This is largely achieved by their ability to maintain a conscious level of local languages, slang and imagery to ensure that campaigns are tailor made to varying markets, so as to achieve maximum user engagement.
eCRM caters further to the international market by utilizing worldwide events as a means of making inbox presence count. The company's biggest, most sustained email campaign to date saw more than 33 million emails sent to its members across the 17 day span of the Olympic games, increasing the number of members online by 30-35 percent, with an impressive increase in revenue compared to the previous month.
What’s more, Casual.WhiteLabelDating.com’s core activity extends across all markets. Regular campaigns promise members ‘the breast email you’ll ever get,’ while innovative, bespoke X-rated Featured Members of the Week campaigns continue to drive traffic to the sites, and regularly achieve click through rates in excess of 75 percent.
“The success that we’ve seen from our Olympic campaigns is particularly encouraging in light of reports that many Olympic campaigns have, in fact, had very little clout, owing to people focusing more on watching the Olympics than anything else," said the brand's Head of CRM and Merchandising. "Not only does this demonstrate the effect of member centric eCRM, but shows the inspired longevity of casual dating and its ability to endure both distraction and recession.”
Casual.WhiteLabelDating.com will be both sponsoring and exhibiting at XBIZ EU, Webmaster Access and The European Summit Prague this September. If you’d like to hear more about the eCRM program or how the platform delivers, email [email protected].
