SEATTLE—Cambuilder has announced the latest release of A/B testing tool for all its affiliates. Streamate has now opened a new way for its massive affiliate network to optimize traffic with the new tool offered through Cambuilder affiliate program.
“The A/B testing is now live on Cambuilder and we've already seen many affiliates using it to increase their revenues. The tool allows affiliates to make two different designs of their white-label cam site, and see which design is performing better. We split the traffic, and the test shows real time results which allows affiliates to pick the winner. Then, affiliates can run other A/B tests, over and over, and get the maximum optimization for their traffic,” said Yuval Kijel of Streamate.
The company said the A/B testing tool is very easy to use. Affiliates can follow a few quick, user-friendly steps to start an A/B test.
Yuval continued, “Right now the A/B testing is focusing on design elements such as different templates, available content, landing pages, colors, thumb size, logo and more. However, we are already working on our next version that would add testing of features so affiliates can test if a certain features is adding revenue to their white labels.”
Kijel said the focus is on optimization of traffic. “The key element here is to optimize the traffic,” he said. “We know how important is every click our affiliates send to their white labels, and we want to make sure they make more money from the same volume of traffic.”
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