LOS ANGELES—Seeking to stand out in a competitive market, live cam site Cam4.com recently introduced a competitive event for its performers. In a series of "battlecams," performers compete against each other for tips and advance in the competition for earning the most points. Called Battlecams, the event become a Friday afternoon favorite for fans.
This Friday at 4 p.m. EST, after the Thanksgiving turkey has been put away, Battlecams will host a “Twerkey Day” event in which performers will twerk to earn their right to have a feature show on Cam4.com.
“Battlecams is a fabulous platform for new performers,” said Nikki Night, CAM4 performer training and development manager and host of Battlecams. “It offers them an opportunity to gain valuable exposure in a fun, low risk environment.”
In this week’s Battlecams event, performers will sign on and have a “Twerk Off” where they will battle for tips from their fans. Performers will rack up points and advance to the next rounds until one is crowned Twerk-Off Champion. Tips are not the only reward: The performer who wins will have her own feature show on the Cam4 website the following week.
To incentivize fans to participate, the winner will also be able to reward one lucky tipper with a PornHub-branded deluxe “TwerkingButt,” made by Topco Sales.
The event gave Pornhub an opporunity to position its brand in front of a new set of eyeballs. “Battlecams is fun, innovative and full of potential,” said Corey Price, VP of marketing at Pornhub. “It’s the Pornhub Premium of adult-based webcam combat.” the Battlecams team is equally excited about the tube site's participation. “Having Pornhub sponsor our Twerkey Day show is awesome,” said David Strauss, Battlecams' lead marketer. “Porhub is essentially a household name these days and brand alignment with them is major for Cam4.”
Performers can sign up for their chance to twerk it and get paid by participating in the Battlecams Twerk Off here. The show is happening now (November 27 at 4 p.m. EST) at Cam4.com/Battlecams.
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