DUBLIN, Ireland—CAM4, a life and interactive cam company, reported an increase in its charitable efforts for the fourth quarter of 2015, and announced expectations to increase those efforts even more in 2016.
The executives of CAM4 have always believed in “giving back” and this year, most notably in Q4, CAM4 enhanced its objective of building a more cohesive philanthropic program. As part of the company’s mission to bring awareness and contribute to social causes globally, CAM4 raised money for a number of causes in the final quarter of 2015 and is eager to bolster these efforts throughout 2016.
In October 2015, more than $1,000 was raised from live shows dedicated to raising funds for Breast Cancer Awareness. November brought about participation in the well-known Movember Campaign. CAM4 not only donated $2.00 to the foundation for every photo posted in correlation with its own social media campaigns between Nov. 20-23, but on a personal level, David Strauss, CAM4 media buyer, personally pledged to donate to the cause.
“Whenever we can be fun and creative with something like this, I'm all for it,” said Strauss, “That’s what good marketing is all about. Plus it was a great opportunity to raise money for a cause I care about, and grow a wicked 'stache.”
Strauss not only grew an enviable mustache, he also donated more than $200, bumping the donation to the Movember Foundation to well more than $1,000.
CAM4 plans to continue to build upon its charitable profile and do so more consistently throughout the upcoming year. Thus far, it has been a good exercise in capitalizing on their vast reach to engage its users making them aware of causes and issues we face worldwide.
For more information, visit CAM4.com.
