PARIS—Beginning this month, Google will take into account the mobile adaptation of websites in its SEO ranking algorithm. Sites that don’t already have the “mobile-friendly” label in the SERP already, they will need to find ways to get it, and Affil4You can help.
“Google-friendly indicates that we believe Google will think that the referenced page provides a positive user experience,” an Affil4You rep said. “Mobile-friendly indicates that Google thinks the page is adapted to mobiles.”
If Google thinks the referenced page does not provide a good user experience, it penalizes and demotes it, it receives less or no traffic at all. If Google thinks the page is not adapted to mobiles, it will take it into account to focus on mobile-optimized websites in its rankings, especially if the research is done from a mobile phone.
When Google analyzes a page to see if it is suitable for mobiles, it will look at the page and any scripts that are included.
From there, there are two possibilities:
You do not have a mobile site, but you want to make sure you are Google-friendly and Mobile-friendly while still earning money. For that, Affil4You offers a marketing tool here. With it, you can adapt your web pages automatically to mobile pages. How do we make money? Affil4You add money-earning banners to the mobile version and give you the biggest share. The content is the same on mobile and on the web, and Google keeps your ranking. This tool is therefore Google-friendly and mobile-friendly.
You already have a mobile site: You may already have the Mobile-friendly label by Google. If this is not the case, note that the following traffic monetization tools, seen here, are mobile-friendly since they created for mobile. A click on your page opens your optimized affil4you campaign. There is also a mobile mask, which is an interstitial ad placed on top of your site. Test this tool with your mobile by clicking here.
“Be careful though, these last two tools are mobile-friendly but if your site is not, it won’t change anything,” the company rep said.
Finally, do not forget that you can adapt elements of your website to be mobile-friendly by customizing your template based on the user-agent of the terminal. You may also use responsive design (which adapts to the width of whatever screen is viewing your website). Adding a viewport meta tag can also adapt the size of the text on your page to the devices. You may also use Affil4You’s pop-in tool on your mobile-friendly website.
How to test if your site is mobile-friendly? Once you have used Affil4You’s Google-friendly template, visit Google, specify the URL of your website and click on “Analyze.” You will then have the chance of seeing the magnificent conclusion from Google.
To resume, Google wants two things when someone comes with a mobile on your pages:
1.) That the user sees with his mobile the same content that he would have seen if he had made the same search on the web. Otherwise, Google thinks that the user is disappointed, in which case the page is not Google-friendly and it risks a demotion.
2.) That the user has a good mobile experience, so the content and display need to be adapted to his mobile device. Otherwise, the page is not considered as mobile-friendly. But it will not be demoted. However, it will be ranked lower than a mobile-friendly page of the same quality.
Affil4You has worked to make our marketing tools meet Google’s recommendations by testing them against all the means put at our disposal by Google.
See also Basics of designing adaptive websites or Google, and select the configuration of your mobile site.
For more information, visit Affil4You.com.
