MOBILELAND—Mobile ad network Adultmoda issued a statement today on a bunch of statistics it culled from the recent Mobile World Congress, which took place last week in Barcelona, Spain. Deciding this time around against providing a full review of the event—"There are enough of those around (some much better than others)"—the company instead gathered the aforementioned stats, in case someone wants to include them in their next sales pitch.
"These stats are not adult industry specific," the company, which says it had nearly 150 billion ad requests in 2013, noted in its statement. "However, collectively they paint an incredibly exciting picture of the health of the mobile sector as a whole. If you still haven’t launched on mobile, then these stats may help you make the leap."
The stats provided by Adultmoda include:
* Over 1.8 billion mobile phone sales for all of 2013
* Over 1 billion smartphones sold in 2013
* There were 1.5 billion smartphones in the world by the end of 2013
* A fifth of internet traffic is now from mobile
* 3.4 billion people own a mobile with at least another billion to be connected in next few years
* Mobile connects five new people per second
* Mobile transactions generated by Paypal exceed $20 billion
* Mobile industry contributes $336 billion to public funds
* You can pick up a Firefox smartphone for $25
* 20% of e-commerce traffic is from mobile
* Mobile accounts for a third of UK online sales
* $182 billion of retail spend comes from mobile
* 40% of YouTube time is on mobile
* MWC 2014 – More than 85,000 attendees from over 200 countries
* Mobile ad spend is expected to increase from $13 billion to $39 billion by 2018.
* The founders of Whatsapp are now very wealthy
* About half the world’s population are online
* New media is dwarfing old media, in market value
* PCs are now only a small share of connected devices
* Asia Pacific, in particular China, is driving handset sales overall
* Samsung and local manufacturers pretty much own the booming China market
* Samsung are selling the most phones, closely followed by Nokia
* Samsung are selling the most smartphones – about twice as many as Apple
* “Internet Of Things” – 75 billion connected devices by 2020
* Android has about 80% global market share of smartphones
* Android has about 70% of the European smartphone market, Apple has about 19%
* Windows is the fastest growing OS in Europe, but still only owns about 10% of the market
In addition to the above information, Adultmoda said of itself:
* Our mainstream partner service, Admoda, had over 450 billion ad requests in 2013
* Adultmoda is running ads in over 200 territories
The company concluded, "Not sure who comes up with all these stats or how accurate they all are, but one thing is for certain, the mobile opportunity is huge. At some point we may break out a few of these points and discuss what they mean to adult mobile advertising and Adultmoda, but right now we just want to give you a taste of the figures that were being thrown around at MWC this year."
For more information about Adultmoda, go here or email [email protected].
