CYBERSPACE—Adult mobile traffic network Adultmoda has launched post-roll ads for mobile videos, for smartphones and tablets. After a user has watched a video clip to the end, a post-roll banner ad and text ad are displayed. This is already common practice on video and tube sites as a way of monetizing desktop web browser traffic. Now, using Adultmoda’s patent-pending technology, video sites can monetize their mobile traffic in the same way.
As well as being ideal for the iPad, where flash video players are not an option, this method is also effective for iPhones, Android devices and other smartphones. Importantly, there is no impact on site performance or page load times by adding this new revenue stream. Another key benefit is the ability to generate more revenue from site traffic without having to remove any existing ads that may already be in place.
Additionally, the solution has Adultmoda's groundbreaking contextual keyword targeting built in. So, for example, the category tags associated with the video clip being viewed can be used to ensure that the most relevant ad available is shown when the clip has ended.
Adultmoda is already in talks with a number of major tube sites, which will soon be running the new ad units.
"Our post-roll ads are just one of a number of really exciting new launches this year," said Terry Jackson, CEO of Adultmoda. "Whilst everyone else in the adult mobile traffic space is shrugging their shoulders about what comes next, we are innovating and coming up with new ways for our Publishers to make even more money."
In Adultmoda's initial tests, 45 percent of iPad users who viewed a two-minute video allowed the clip to run to the end, resulting in an ad impression. For smartphone users, the figure was 27 percent, so the revenue opportunity is considerable. Banner ads delivered in this way also had an extremely high CTR of around 10 percent, many times the average CTR of a mobile banner ad.
For more information, go here or contact Adultmoda by emailing [email protected] or meet team members at any of the following shows in September: Xbiz EU in London; Webmaster Access in Amsterdam; European Summit in Prague.
