CYBERSPACE — Adultmoda adult mobile traffic network has launched keyword/tag-based targeting, which allows publishers to display the most relevant ads for each individual ad request. This gives publishers greater flexibility and control over the ads they display on a real-time basis, with the expected result being increased relevance and therefore better CTRs and higher revenue.
This not only builds on top of their industry-leading niche categorisation system, but goes further. Publishers can still use Adultmoda's niche category system for their zones, but using Adultmoda's new context-sensitive keywords means publishers can send relevant keywords such as content/page tags, along with the ad request. Adultmoda's system takes these keywords into account and selects the most relevant ads for each request.
Terry Jackson, CEO of Adultmoda commented, "We are confident that mobile sites which monetise their content with advertising, such as tube sites, will generate more money by utilizing this new feature."
Keyword/Tag-Based Targeting is one of a number of new features launched by Adultmoda this summer. Only this week, the company revealed its top earning countries. This provides publishers with a unique snapshot of the money making countries/operators and assists them in directing their traffic straight to the money. The Top Earning Countries page is updated daily in the interface and displays the Top 10 traffic earners for each ad unit.
Adultmoda has served over 250 billion adult mobile ads since its launch in 2006.
