HILLSBOROUGH, NC—AdamAndEve.com, one of America’s most trusted sources for adult products, is pleased to announce both record-breaking sales and orders for this year’s Black Friday and Cyber Monday.
Friday, November 23, saw a sales increase of 22 percent and an 18 percent increase in orders on the Adam & Eve website compared to Black Friday 2011.
Monday also showed a significant gain with a 33 percent increase in sales and a 30 percent increase in orders over the previous year. Unique visitors to the Adam & Eve mobile site were up 74.2 percent as well on Cyber Monday.
"Black Friday has traditionally been a very busy day for us," said Chad Davis, marketing director for Adam & Eve. "But this year’s numbers for Black Friday and Cyber Monday were overwhelming!"
Erotic toys were the top sellers this year for both days, making up over 50 percent of orders. Miscellaneous items and DVDs were the next most popular categories (10 and 8 percent of orders each), followed by women’s lingerie and lubricants (8 and 5 percent).
"Adam & Eve generally sees an increase in sales in August (when children go back to school), over the Christmas holidays and around Valentine’s Day," Davis noted. "We’re very pleased that even in this still-struggling economy, adults are looking to Adam & Eve as a way to enjoy their time together."
For more information, please email Adam & Eve public relations director Katy Zvolerin or phone 919-644-8100 x 3121.
