MONTREAL—AdXpansion is pleased to announce that top representatives from its team—including VP Nigel Williams, Publisher Relations Manager Basil Hatto and Business Development Manager Rocco Bruzzese—will be attending the upcoming Qwebec Expo, held in Montreal from August 9-11.
As part of the ninth edition of the adult industry trade show, the AdXpansion team will also host a workshop on “Successful Media Buying Strategy” on Friday, August 10 from 3:15-4:15 pm at the Cartier C Hall. The one-hour workshop will concentrate on five key areas of interest for advertisers:
• Assessment (deciding to buy on CPC or CPM);
• Optimal Campaign Setup (getting the most traffic while controlling costs);
• Targeting (obtaining the most relevant traffic); • Optimization (keeping costs within your target CPA);
• Bidding (acquiring more traffic that converts).
“This workshop will be informative to anyone who advertises using adult ad networks,” said Williams. “I feel that our step-by-step approach will be beneficial to both entry level and expert advertisers alike. The team is really excited to expose some of AdXpansion’s media buying insights during our session.”
Held annually, Qwebec Expo is an international technical conference offering online resources to adult professionals in North America and Europe.
For more on AdXpansion, go here.
