MONTREAL—Adult ad network AdXpansion now offers mobile carrier targeting through its self-serve advertising platform.
“We have always aimed to offer the best and most relevant traffic to our clients," said Account Manager Phil Breton. "That being said, we believe that targeted traffic is one of the keys to achieving a great ROI and that’s what prompted the change.”
The new feature, which has been in testing phase over the past quarter, is now opened up to all advertisers.
In light of the growth of mobile traffic, the new targeting option is particularly useful for advertisers wanting to deliver their messages to a specific network or in combination with offers supporting one-click carrier billing.
For more information on available carriers, specific inventory numbers or optimization tips contact Phil Breton at [email protected] or on Skype phil.adx.
