MONTREAL—Following the successful introduction of CPM billing in October, AdXpansion.com has announced that they have added two new dedicated ad units for the CPM model: iframe banners and site pop-unders. Both popular ad units in the adult industry, iframe banners offer advertisers greater control over which creatives they serve to surfers while site pop-unders, which are currently available in beta, offer the advantage of exposing surfers directly to the advertiser’s websites.
"With so many of advertisers taking advantage of CPM billing, we are pleased to roll out two new ways to gain maximum exposure while controlling expense," said Nigel Williams, vice-president of AdXpansion. "Just in time for the holidays, iframes and pop-unders will be available on a select basis to qualified advertisers.”
In addition to the two CPM ad units released this week, AdXpansion also has launched signature in-player text ad units. Similar to the in-player banner ads pioneered by AdXpansion in 2010, these highly engaging text ads appear directly within a video while it is being played. Publishers will have complete control over the duration, frequency, and rotation of these ads. In-player text ads are already in action on HardSexTube.com, 4Tube.com, and PornerBros.com.
For more information on AdXpansion's advertising units, visit here.
