MONTREAL — It’s not enough to have a great product at a great price. It’s not even enough to have a great ad campaign promoting your great product. What matters is how advertisements are delivered and how many interested eyeballs they reach.
AdXpansion knows this, which is why it will now offer ad space on a CPM billing model.
This new advertising option is the latest in a series of network developments from the adult market targeted advertising experts.
CPM, or cost per one thousand impressions, is a popular option for advertisers that want to control their budgets while still generating a lot of exposure on high traffic sites. CPM billing is also an excellent way for advertisers to build brand recognition and is the preferred option for advertisers looking to leverage their branding campaigns.
"We have had a lot of interest from advertisers who are looking to purchase ad space on a CPM basis," says Nigel Williams, vice president of AdXpansion. "We are pleased to be able to provide them with this new option, as well as provide our publisher network with additional revenue generating opportunities. It’s a win-win for everyone!"
With the launch of CPM bidding now live, AdXpansion plans to roll out iframe ad units for selected advertisers by the end of 2011. Iframe ads will be available exclusively on a CPM billing basis.
