MONTREAL—AdXpansion, a global leader in targeted advertising for the adult market, has announced that they have tapped Les Parsons as the latest marketing hire for the expanding company. A former art director, Les brings over 15 years experience to AdXpansion, having previously led creative campaigns for marketing departments in both the cloud computing and casual gaming sectors.
As marketing coordinator, Parsons will assist AdXpansion's Vice-President, Nigel Williams in the development of new marketing collateral, as well as manage the day-to-day functions of the marketing department.
“I enjoy picking up new skills,” said Parsons. “I’ve always worked closely with corporate marketing, and I look forward to learning about the technical side of tracking and optimizing ad campaigns from industry experts.”
Williams commented, “Once Les translates his creative talents to our needs, I'll be able to devote even more time to new project development. That will help grow our business and ultimately improve the experience of our client companies."
In addition to his marketing experience, Parsons also brings a diverse history in sales, customer service and design. He recently designed the branding for the beta launch of a Montreal-based social networking start-up, which has gone on to become a finalist at the TechCrunch50 awards.
“Mr. Parsons has certificates in everything from computer programming and cartooning, to personal training and Japanese conversation," added williams. "We’ll give him plenty more to learn about here at AdXpansion!”
Since its launch in late 2009, AdXpansion has provided innovative features such as targeting adults using keywords, a first-to-market in-player ad solutio, and an XML feed for exclusive text ads with images. The company recently launched a powerful optimization tool that offers advertisers greater control over their ad spending.
Les Parsons can be reached at [email protected]. For more information on AdXpansion, visit here.
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