SAN FRANCISCO—Ackrell Capital has announce that Mobsmith, a leading turnkey mobile ad-serving platform, has been acquired by the Rubicon Project, a digital advertising technology company focused on the comScore 500. Ackrell Capital acted as exclusive financial advisor to Mobsmith in this transaction.
Mobsmith is a turnkey mobile ad-serving platform for agencies, ad networks and premium mobile publishers across the mobile web and iOS, Android, BlackBerry, and Windows Phone 7 mobile applications.
The Rubicon Project is an online advertising technology company helping publishers maximize ad revenue through real-time trading technology.
The combination of Mobsmith's leading mobile solution with Rubicon Project's real-time trading platform will provide publishers and ad buyers with a single platform and marketplace for buying and selling of both display and mobile ad inventory.
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