ASACP Salutes Its Featured Sponsors for May 2014

LOS ANGELES—The Association of Sites Advocating Child Protection (ASACP) has named its featured sponsors for the month of May, recognizing those responsible adult companies that continue to be leaders in the fight to protect children online.

Honoring the providers of adult-oriented content and related services that have shown their dedication to supporting the association’s mission of keeping children out of and away from adult entertainment, ASACP’s Sponsor Recognition Program highlights the good deeds and proactive policies of these featured firms.

According to ASACP Executive Director Tim Henning, adult entertainment companies in particular must take positive steps to protect their own business interests, especially when it comes to preventing access to age-restricted materials.

“Self-regulation by website owners, such as using the Restricted To Adults (RTA) meta label and non-explicit ‘warning’ pages, and following ASACP’s Best Practices and Code of Ethics, has become an increasingly important way for the industry to show that it can govern itself,” Henning stated. “This is the best way to forestall governmental intervention and corporate restrictions on adult content, and strengthens the association’s position in relevant discourse.

“ASACP’s Featured Sponsors set an example that should be followed by all media companies that are interested in their future,” Henning added. “Because this future depends on how well these companies can prevent children from accessing age-restricted materials.”

For May, ASACP recognizes Adam & Eve, SABOOM/PartnerCash and OrbitalPay as its featured sponsors:

Adam & Eve
One of the most familiar in adult entertainment, Adam & Eve has supported ASACP as a corporate sponsor since 2002. As America’s leading adult toy company for more than 40 years, Adam & Eve has built up a reputation as a trusted and reliable merchant serving a wide range of customers: male or female, straight or gay and everywhere in between—as long as they are of legal age. The company further extends this proactive “adults only” philosophy to include access to its website—which it restricts through use of the RTA label, serving as another example of the company’s commitment to privacy and safety.

Founded in 1999 by two brothers with a vision of creating the first affiliate platform targeting the German market with a goal of providing innovative services to help webmasters earn as much revenue as possible, has since entered the international market where its reputation for reliability and innovation helped it succeed. An ASACP corporate sponsor since 2012, PartnerCash protects children through the use of RTA labeling on sites such as its flagship “Saboom,” which brings the next generation of interactivity to adult entertainment.

Another ASACP corporate sponsor since 2012, online billing experts OrbitalPay exemplify the corporate commitment to community service that underpins today’s most successful firms. As a premier gateway billing solution and merchant account provider that specializes in adult product sales, membership, VOD and live cam sites, OrbitalPay is on the frontline of online child protection, as it exercises oversight on the content provided via its payment processing. These evaluations can include items covered by ASACP’s Best Practices and Code of Ethics, which helps raise the overall bar in online adult media and marketing.

Encompassing a wide variety of businesses from adult novelty retailers to premium content providers to online billing firms and beyond, the range of support that ASACP receives from these top-tier companies illustrates that protecting children makes good business sense and is also the right thing to do.

“ASACP’s numerous successes and proven track record are only made possible by ongoing support from stakeholders in the digital media and broader Internet industries,” Henning adds. “With rapidly evolving corporate policies and governmental regulations challenging the rights of publishers, service providers and consumers, often in the name of ‘protecting the children,’ supporting ASACP is more important now than ever before.”

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