LOS ANGELES -- The Association of Sites Advocating Child Protection (ASACP) is reminding adult sites to engage in Restricted To Adults labeling for February Safer Internet Day, Tuesday, Feb. 10.
Safer Internet Day is an annual international event dedicated to raising awareness about safe and responsible use of new technologies, especially among children and young people. The day is organized by Insafe, the European Internet safety network.
Developed by ASACP, the RTA label is the adult entertainment industry's initiative to protect children from viewing content that is age-inappropriate. The label is a unique string of "meta data" which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content.
The RTA label is free and universally available. ASACP launched RTA in November 2006 and it currently has 6 million page link-ins.
ASACP urges all adult sites that have not yet adopted the Restricted To Adults -- RTA Website Label to do so. The organization also asks supporters to help spread the word to other companies and webmasters.
Adult pay sites may contact their affiliates and encourage them to use the tag, while companies that provide billing, hosting, design and other services can make the same pitch to their clients.
"The Internet is truly international and knows no borders, and so is RTA," said ASACP Chief Executive Officer Joan Irvine. "Since RTA has a U.S. Trademark, an EU Community Mark, an Australian Use Mark and has been adopted by companies internationally, its effectiveness in helping protect children goes beyond the U.S. borders."
Complete information about the RTA label and how to use it is available at RTALabel.org.
