BARCELONA, Spain—Ad company ExoClick has announced that it will be adding a few extra days to the Thanksgiving sales bonanza by branding Tuesday, November 20, as "Traffic Tuesday," and the company will be offering advertisers a week long 50% cash back promotion on the purchase of ExoClick’s Push Notification ad format. The promotion will run from Traffic Tuesday through Black Friday and end at midnight (EST) on Cyber Monday, November 26. To be eligible for the cash back, an advertiser’s minimum spend on Push Notifications must be 100 US$/Euros during the week of the promotion.
Push Notifications are essentially a form of native advertising that can be targeted to a publisher’s site users. Once a publisher allows Push Notifications on their website, users that visit the website are offered an option to receive Push Notifications from the publisher. Users that opt in and agree to receive Push Notifications then become subscribers and will start to receive offers from advertisers. Push Notifications work across all devices.
Benefits for advertisers
- The Push Notification message appears within the screen of the end user’s device ensuring maximum viewability and a very high CTR.
- The messages are delivered to the end user even when he is not browsing the website on his device.
- Advertisers can use ExoClick’s full range of targeting options to fine tune user reach.
- The Push Notification format is available on the CPM and CPC pricing model.
Read this blog article to set up a Push Notification campaign.
Promotion rules
- To qualify, an advertiser must purchase Push Notifications during the week of November 20 (from midnight EST) to November 26 (midnight EST). No other ad formats qualify for this promotion.
- To be eligible for the cash back, an advertiser’s minimum spend on Push Notifications must be 100 US$/Euros during the week of the promotion.
- The 50% cash back is capped at a maximum payment of 1,000 US$/Euros per user.
- The cash back will be transferred directly to each advertiser’s account no later than Monday, December 3, 2018.
- The credit can only be spent on ExoClick’s traffic, for any ad format.
- The advertiser must follow ExoClick’s compliance guidelines. Any breach of these guidelines will disqualify the advertiser from further participation in this promotion.
- All advertisers are entitled to this promotion for new and existing campaigns on the Push Notification Ad format.
Evangelos Zirdelis, ExoClick’s Director of Sales & Ad Operations stated, “This is an ideal opportunity for advertisers and affiliates to test out how effective Push Notification messages can be for converting offers. This ad format has a higher CTR because end users have already opted in to receive promotional messages. This, coupled with our deep targeting options and comprehensive statistics, will give advertisers key insights into user behavior and campaign effectiveness. By lessening the financial burden of the initial testing with our Traffic Tuesday 50% cash back promotion, it is an excellent, risk-free way to really experiment and carry out A/B testing of different creatives and messaging.”
