ROTTERDAM, Netherlands—After launching a smartlink solution a year ago at the European Summit in Prague, 12Ca$h will now be back at the show to open its new marketplace.
12Ca$h, owned by the Dutch Telefuture group, seeks to work directly with publishers and provide them with in-house offers. As of August 15, publishers from 12Ca$h can handpick offers from a new section in their control panel. But the marketplace includes much more than just offers from Telefuture.
12Ca$h will sponsor the European Summit again, and representatives can be found at Booth G31—along with Willy Wonka and his Oompa Loompas handing out chocolate bars shaped like piles of cash. One of the chocolate bars contains a Golden Ticket, and whoever finds it will be invited to the 12Ca$h Money Factory in Rotterdam for a guided tour, all expenses covered. In addition, Silver Tickets will be included in ten other chocolate bars, and the finder will win a voucher for a free flight within Europe.
In addition to the prize giveaway, 12Ca$h will conduct a social media campaign, with an Oompa Loompa photographer capturing pictures of industry folks with piles of "chocolate cash" in their mouths. To get started on the social media campaign before the show, send the 12Ca$h team a self-portrait (with or without money in your mouth) and the photo editing team will fix it. Send the photo to [email protected]. Give your name, title and company, and indicate if you want to approve the end result before publication. 12Ca$h will publish the pictures on the company Facebook page.
Finally, 12Ca$h has opened its referral program. Invite friends and earn 5 percent of the revenue from referrals.
To see 12Ca$h pictures from earlier events, visit 12remember.net.
