XR Brands Expands 'Squeeze-It' Line With Warming/Cooling Toys

HUNTINGTON BEACH, Calif.XR Brands has expanded its popular Squeeze-It line of squeezable, pliable insertables with new shapes, each made of Silexpan silicone with Thermo-Reactive Technology.

This line features dildos and anal plugs that are squeezable and flexible to make insertion easy, comfortable and fun, allowing users to experiment using heat and cold to enhance play.

Thermo-Reactive Technology allows each product to be cooled in a refrigerator to make them chill and firm, or warmed in a microwave for 30 seconds or in boiling water for two minutes maximum to make them warm and comfortably pliable. The newest additions to the Squeeze-It family include the Squeezable Thick Phallic Dildo (in blue and light colors)—a girthier take on the original Squeezable Phallic Dildo—as well as the Squeezable Slender Dildo (in black and purple colors). These stylized dildos feature strong suction cup bases and are harness compatible.

“Squeeze-It is so unique and customers loved our first roll-out, so naturally we expanded the line with these new SKUs,” said XR Brands president Rebecca Weinberg. “Comfort is important, and these soft, pliable toys give shoppers a uniquely soft yet durable insertable that contours to the user’s body while also offering fun with temperature play. These capabilities make each Squeeze-It shape feel like two toys in one, which is a major value add. Squeeze-It has done well since its debut and we are excited to offer new shapes and colors that customers are sure to love.”

Squeeze-It also features the Squeezable Phallic Dildo (in dark and light colors) and the Squeezable Wavy Dildo (in pink and purple colors), as well the Squeezable Silicone Anal Plug (in small, medium and large sizes).

Squeeze-It packaging features an eye-catching cohesive look that makes it ideal for hanging or shelf displays. Online assets are also available. 

To place an order, contact your preferred representative or email [email protected].

For more information, or to browse the XR Brands’ catalog, please visit www.xrbrands.com.