PENNSAUKEN, N.J.—Williams Trading University has created a new e-learning courses in support of the new Wet Personal Lubricant reinvented brand.
“The new branding from Wet Personal Lubricants has been a huge hit with our retailers. The addition of the e-learning module explains the benefits of the re-branding, including the custom Wet retail displays and complete merchandising programs to support our retail partners,” said Scott D., sales and marketing director for Williams Trading Co.
As a special bonus incentive, each retailer associate completing this new e-learning will receive a Wet Reinvented Thank You gift pack including a hemptation, organics and flavored 1-ounce sample with certification.
In this new e-learning courses associates can learn all about the Wet Reinvented brand with new packaging and merchandising retail displays. Visit WTULearn.com to view the complete range of Wet education e-learning courses.
Wet’s award winning new packaging features a sleek modern design, updated bottles and caps and the latest advances in 3D tactile printing. In addition to the clean new look Wet has added new sizes expanded their product line for women and introduced a variety of flavors and new formulas.
Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being. To date, more than 99,000 course certifications have been completed across the domestic U.S., Canada, and Puerto Rico.
Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate. Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
Recently Williams Trading, in partnership with selected vendors, has added custom channels of specific training material from Wet Personal Lubricants, Satisfyer and Pipedream Products. Additionally, Williams Trading University expanded content with the Green Road brand with the introduction of CBD products into the adult channel. Every month new e-learning content is added to this expanding curriculum of content available for all Williams Trading accounts.
For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit WTULearn.com to view the learning program.
