BROOMFIELD, Colo.—Shortly after Womanizer and We-Vibe announced they were joining forces to form WOW Tech Group, the brands were represented at the June Elevation educational event hosted by Eldorado Trading Co.
Helen Fields was tasked with publicly representing WOW at the first event post-merger, and was interviewed by Eldorado for its Edge newsletter.
In the interview, Fields explained the two brands will remain separate, but will work to make innovation the cornerstone of their collaboration. WOW will always work for customer satisfaction, as well, she told the newsletter.
“Customers come first. Customer service is and has always been our primary goal. It’s business as usual for both brands,” she said in the interview. “Consumer feedback will continue to be applied by our engineers to improve existing products, as well as developing new premium products.”
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